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“Here it comes, with the precision of a toll. This birthday. One hundred years have gone. An important time that has to be celebrated.”
– Alessandro Michele

What do you get when a luxury fashion house celebrates its 100th year of existence? The answer is a euphoric, mind-blowing and at times baffling event that leaves you wanting more – and that’s exactly what we got when we watched the Gucci ‘Aria’ runway show last Friday!

Marking the Italian fashion house’s centenary, Creative Director, Alessandro Michele debuted the ‘Aria’ collection that made history by not only bringing glamour and sexiness back from when Tom Ford led the brand in 1994 but also including powerhouse Balenciaga’s notable looks and logos as part of the show. But before you call it a collaboration or capsule collection, we’ll stop you right there because this, as Alessandro implies in his show notes, is rather an art of hacking.

In this sense, Gucci becomes for me a hacking lab, made of incursions and metamorphoses. An alchemical factory of contaminations where everything connects to anything. A place where thefts and explosive reactions happen: a permanent generator of sparkles and unpredictable desires. On this occasion, then, I want to honour my filial affection betraying the legacy that was handed down to me. Because the promise of a never-ending birth is only renewed through an evolving capacity.
Photography: Gucci

Apart from pulling silhouettes from Balenciaga and ‘Gucci-fying’ ’em with pieces like a diamante skirt suit decorated in logos of both brands and necklaces with a cheeky Gucci logo insert, the show was also a nod to the fashion house’s equestrian roots and founder, Guccio Gucci’s past employment as a bell-boy at The Savoy Hotel – aka London’s most famous hotel. It was a period when he acquired a taste for elegance, luxury and finely-crafted leather goods which resulted in the birth of the house of Gucci in Florence. This explains the hotel’s name appearing on riding hats, whips, bridles and body harnesses – some of which brought an immense amount of sex appeal as a reference to the Tom Ford era.

Photography: Gucci

As if the looks were not statement-making enough, they were further accentuated by a preview of Gucci’s High Jewelry pieces that are yet to be launched alongside septum piercings, OTT accessories and even anatomically-correct shimmering heart purses in different tones that we’re sure will be talked about for years to come! Swipe through to see our favourite moments from the show:

“Here it comes, with the precision of a toll. This birthday. One hundred years have gone. An important time that has to be celebrated.”
– Alessandro Michele

What do you get when a luxury fashion house celebrates its 100th year of existence? The answer is a euphoric, mind-blowing and at times baffling event that leaves you wanting more – and that’s exactly what we got when we watched the Gucci ‘Aria’ runway show last Friday!

Marking the Italian fashion house’s centenary, Creative Director, Alessandro Michele debuted the ‘Aria’ collection that made history by not only bringing glamour and sexiness back from when Tom Ford led the brand in 1994 but also including powerhouse Balenciaga’s notable looks and logos as part of the show. But before you call it a collaboration or capsule collection, we’ll stop you right there because this, as Alessandro implies in his show notes, is rather an art of hacking.

In this sense, Gucci becomes for me a hacking lab, made of incursions and metamorphoses. An alchemical factory of contaminations where everything connects to anything. A place where thefts and explosive reactions happen: a permanent generator of sparkles and unpredictable desires. On this occasion, then, I want to honour my filial affection betraying the legacy that was handed down to me. Because the promise of a never-ending birth is only renewed through an evolving capacity.
Photography: Gucci

Apart from pulling silhouettes from Balenciaga and ‘Gucci-fying’ ’em with pieces like a diamante skirt suit decorated in logos of both brands and necklaces with a cheeky Gucci logo insert, the show was also a nod to the fashion house’s equestrian roots and founder, Guccio Gucci’s past employment as a bell-boy at The Savoy Hotel – aka London’s most famous hotel. It was a period when he acquired a taste for elegance, luxury and finely-crafted leather goods which resulted in the birth of the house of Gucci in Florence. This explains the hotel’s name appearing on riding hats, whips, bridles and body harnesses – some of which brought an immense amount of sex appeal as a reference to the Tom Ford era.

Photography: Gucci

As if the looks were not statement-making enough, they were further accentuated by a preview of Gucci’s High Jewelry pieces that are yet to be launched alongside septum piercings, OTT accessories and even anatomically-correct shimmering heart purses in different tones that we’re sure will be talked about for years to come! Swipe through to see our favourite moments from the show:

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Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
Photography: Gucci
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And if you've got 15 minutes to watch the full #GucciAria show, click play:

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