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Photography: Rare Beauty & Compiled by Fatin Izzatie
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Back in the day when we were growing up, it was a norm for everyone to look up to celebrities and have dreams of looking like them if we could. Call it the teenage phase, but I know some friends who went to the extent of going on massive diets or sacrificing their pocket money just to get hold of makeup claiming that it’d make them look like a certain celebrity. While many of us have passed that phase, there are still those who hold on to these claims. Similarly, after overcoming her own mental health issues, Selena Gomez is proud to launch her own beauty line, Rare Beauty, that's available at Sephora Malaysia starting today!

Speaking about mental health, the timing of this launch couldn’t have come at a better time. While many of us are stuck at home during this pandemic, we often find ourselves “lost” and, without realising it, the need to embrace our individuality can easily become blurry with the entire WFH chaos.

Designed for everyday self-expression, each of the products in the Rare Beauty range was thoughtfully formulated with Selena’s involvement in the product development process. And, as the brand’s name suggests, its core message and objective is to remind people to embrace and appreciate their unique features. “Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me,” shares Selena. Besides the range being cruelty- and paraben-free, Rare Beauty will also be donating 1% of all sales to the Rare Impact Fund that was launched to support the brand’s focus on mental health awareness. Out of the 14 products available, here are the three that top my list:

1. Rare Beauty Liquid Touch Weightless Foundation

“I’m picky with foundation because some products are heavy and can feel cakey. The Liquid Touch Weightless Foundation feels light and airy while still providing full coverage on the skin. I love that our formula just melts on the skin, so you forget that you’re wearing anything.” – Selena Gomez

As a dark-skinned person, the struggle to find the right shade of foundation is real. With limited options available out there, I’m always caught in the quest of having to mix and match two shades just to achieve the right tone for my skin. With 32 shades of the Liquid Touch Weightless Foundation to choose from, I was able to immediately gauge which one was the right fit for me. Formulated with a botanical blend of lotus, gardenia and white waterlily, the foundation is light on the skin – the exact feature that I’ve been longing for especially now that I’m working from home. Besides soothing, calming and nourishing my skin, the other winning point of this foundation is that it doesn’t oxidise throughout the day. Be it at home or when I’m out running errands, I won’t have to deal with the fear of having a different skin tone towards the end of the day when I’ve got this product on!

The Liquid Touch Weightless Foundation retails at RM142 and is available here.

Photography: Rare Beauty
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2. Rare Beauty Blot & Glow Touch-Up Kit

“This was created out of necessity for myself and my friends. Every time we’d go out, we’d try to get rid of our shine as the night went on but constantly adding powder on top of my look made my complexion look flat and cakey (especially if I was just putting it on over sweat!). With this compact, it’s so easy to reduce shine while preserving the rest of your look. Just blot and use the pre-filled puff to erase shine. We’ve also added a hint of pearl in the powder, which will set your makeup without mattifying or flattening the skin.” – Selena Gomez

Getting rid of face shine can be a nuisance especially when there’s a very short notice of an upcoming Zoom meeting. While we all want to look good even online, it doesn’t make sense to powder your face just for that short span of time only to remove it moments later! For this scenario and more, Rare Beauty’s Blot & Glow Touch-Up Kit is a refillable compact that contains oil-absorbing papers and a talc-free, powder-finished puff that’ll give your face a soft-focus result. The blotting papers are made of a proprietary linen-blend that’ll absorb excess oil while the pre-filled puff is infused with ultra-refined radiant powder to give you that mid-day glow without making your skin look flat. Suitable for all skin tones, this duo will leave your skin looking smooth while blurring out imperfections.

The Blot & Glow Touch-Up Kit retails at RM128 and is available here.

Photography: Rare Beauty
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3. Rare Beauty Lip Soufflé Matte Lip Cream

“I love a strong, bold lip so I wanted to create a product that had a long-lasting, intense colour pigment but kept my lips hydrated and comfortable. Lip Soufflé is so wearable that it feels weightless on the lips – I forget that I’m wearing it until I look in the mirror.” – Selena Gomez

Having been a fan of matte lip colours for the longest time, I’m obsessed with the attractive shades that they come in, but at the same time, many of them cause my lips to dry and chap especially after wearing it all day. One of the reasons why the Lip Soufflé Matte Lip Cream is my latest go-to pick is because of its weightless and hydrating features. While it feels like I’m not wearing any lippie at all, it also hydrates my lips and prevents it from cracking simultaneously. Formulated with a botanical blend of lotus, gardenia and white waterlily, the applicator reaches every curve of your lips while its airy and whipped formula provides a soft-blurring effect as you glide it on. Available in 12 stunning shades, my must-haves are Brave (a muted terracotta), Fearless (a deep mauve rose) and Strengthen (a dark blue red).

The Lip Soufflé Matte Lip Cream retails at RM98 and is available here.

Photography: Rare Beauty
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Check out the other products in the range:

Rare Beauty Always An Optimist 4-in-1 Mist, RM118
Rare Beauty Always An Optimist Illuminating Primer, RM128
Rare Beauty Brow Harmony Pencil & Gel, RM101
Rare Beauty Liquid Touch Brightening Concealer, RM93
Rare Beauty Liquid Touch Concealer Brush, RM79
Rare Beauty Liquid Touch Foundation Brush, RM137
Rare Beauty Perfect Strokes Matte Liquid Liner, RM93
Rare Beauty Positive Light Liquid Luminizer, RM108
Rare Beauty Soft Pinch Liquid Blush, RM98
Rare Beauty With Gratitude Dewy Lip Balm, RM79
Rare Beauty Stay Vulnerable Liquid Eyeshadow, RM98
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Shop the full Rare Beauty range that’s priced from RM25 to RM142 here.

Featured image: Compiled by Fatin Izzatie

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