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Believe it or not – Ramadan is less than a week away! As another season of Eid during the pandemic approaches, we can’t help but reflect on last year’s celebration and how we tried to make the best of it even when we couldn’t balik kampung. This year, however, feels slightly different as we’ve been adapting to the new normal and staying optimistic in hopes of celebrating the festivities with our loved ones again.
Adding to that optimism are all the Raya collections we’re seeing left, right and centre – and boy, are we excited! From luxurious fabrics to comfy, functional styles, the new launches we’ve discovered not only add a touch of happiness we all want to feel this year but also encapsulate the new way of life we’re leading. With that, here are seven of our favourite releases worth checking out:
1. Alia Bastamam Eid 2021 Collection
As Alia Bastamam celebrates her 10th anniversary this year, the designer revisited signature pieces in the past as inspiration for her latest Eid collection. Breathing new life into 14 designs and introducing five new ones, the line prioritises comfort and versatility not just for Hari Raya but also for the days beyond! Using smooth and flowy fabrics like liquid satin and silk crepe paired with fine crystal, bead and pearl embellishments, each piece is truly a beauty on its own.
Shop the collection exclusivelyhereor by appointment at the Alia Bastamam Showroom.
2. Anaabu ‘Rindu’ Collection
Keeping it comfortable and practical with light, earthy colours, Anaabu’s gender-neutral ‘Rindu’ collection is perfect for those with a soft spot for simplicity with a subtle twist. As traditional styles take on loose silhouettes with stripes, plaids and embroidery, the line is modernised with minimal cuts and detailing on pockets and necklines.
Shop the collectionhere.
3. Behati Ramadan 2021 Collection
You can always count on Behati if you’re looking for something unconventional to wear this Hari Raya! Staying true to its DNA of minimally structured tailoring and oversized silhouettes, the brand has created 100 contemporary styles for both men and women that emulate traditional pieces while playing with vibrant colour palettes and fabrics like taffeta, silk, satin, lace and even high-street denim which Behati is introducing this round.
Shop the collectionhere.
4. Ezzati Amira Raya 2021 Collection
Building on themes like comfort, lightness and movement, Ezzati Amira’s Raya 2021 Collection takes on the baju kurung silhouette and transforms it into flowy and delicate looks with the help of the brand’s signature knots, pleating, draping and asymmetrical lines. This year, Ezzati introduces two kinds of floral prints: one, a charming delicate floral and the other, an impressionist watercolour print set against shades like peach, lilac, ivory, deep olive and black.
Shop the collection exclusively onZalora.
5. Innai Red Raya 2021 (Luxe)
If we had to describe INNAI RED’s Raya 2021 (Luxe) collection, it would be opulence! The highly feminine line is filled with rich colours from pastel to deep tones, luxurious materials like brocade and lace, and intricate embellishments that exude a renaissance flair in every piece. Some of our favourites include the ‘Iman’ set for its gathered round neckline that diffuses into the square outline and the ‘Anahita’ kurung with statement origami shoulder details.
Pre-order the collectionhereand in-store before 12th April 2021 to have your piece ready in time for Raya. Limited slots available.
6. Khoon Hooi Gold Eid 2021 Collection
If you’re a fan of the kebaya like we are, you’re going to want to check out Khoon Hooi Gold’s Eid 2021 Collection. Focusing on feminine style, the designer elevates the traditional silhouette by adding his own touch into the intricacies of the form without straying away from its classic beauty. Using colours and prints to dress the range, Khoon Hooi adds a touch of contemporary luxury with fabrics like brocade, lace, metallic fil-coupé and sheer lamé alongside adornments like rhinestones and diamanté brooches.
Pre-order the collectionhere.
7. Shals ‘She Raya’ Collection
With the brand’s tagline of ‘Confidence through comfort’, Shal’s ‘She Raya’ collection is dedicated to women of different ages and sizes no matter their personal style. Comprising of 20 pieces which include classic Kurung Kedah and Kebarung silhouettes, the collection keeps it classic with a modern flair yet is versatile enough to be worn for multiple occasions. Our favourite parts about the range are the quaint prints such as checks and florals as well as subtle details that accentuate the designs like the necklines, scalloped hems and sleeves.
Shop the first drop of the collectionhereand the second drop onShopeefrom 12th April 2021 onwards.
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