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This October, Bonia has partnered with Breast Cancer Welfare Association Malaysia (BCWA) for B-Pink, a month-long community-driven campaign to raise funds for breast cancer awareness. As part of this CSR initiative, the 47-year-old local lifestyle brand has curated a limited-edition B-Pink collection, of which 10% from each item sold goes to BCWA.
“At Bonia, community is an important brand pillar for us and to be able to support an organisation like BCWA for the first time is a commitment we’re proud of. In the spirit of Pink October, we’re contributing funds to BCWA’s significant work and help raise awareness for its initiatives. We encourage the community to pay it forward and support our campaign simply by purchasing a Bonia piece in pink from our curated collection.” – Datin Sri Linda Chen, Marketing & Communications Director of Bonia
The B-Pink collection features a selection of bags, shoes and accessories in different shades of pink, ranging from the brand's most recent collections to classic staples which Bonia fans adore. The B-Pink campaign aims to donate a minimum of RM10,000 in aid of BCWA’s ongoing efforts in supporting women with breast cancer as well as educating the public on general health and breast health issues.
Scroll down to see the items that are part of the B-Pink collection:
Shop the B-Pink collection here until 31st October 2021 and click here to join our giveaway and win a pair of Bonia scarves worth RM319 each (the giveaway ends at 11.59pm tonight!).
Featured image: Bonia
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